2020 Winner
2020 Winners
Good Buds
Good Buds Brand Design
At its core, the Good Buds design challenge was a familiar one: develop a brand that truly stands out based on what the company and its founders stand for. The only added element to the challenge was the category.
Since 2017, over 100 brands have entered the Canadian cannabis landscape, and with that comes the added challenge of cutting through. And in terms of what needed to be cut through, there was and is an overwhelming presence of brands using greens & blues while positioning themselves around health, wellness, with almost no brands boldly claiming a stake in the ultra-high potency side of things.
SOLUTION
OneMethod's solution started with the Good Buds founders and their crystal-clear vision. They wanted to grow really good cannabis (good, meaning stuff that gets you really high) for really good people (good, meaning friendly folk). In other words, Good Buds.
Building on that, the two founders tended toward both those ends of the spectrum, with one being super high/stoned all the time and the other being super happy/sunny all the time. Add to all that the fact that Good Buds were the first Canadian growers to receive an outdoor license (sun grown) and the fact that their strains were actually some of the most potent product in Canada, and our concept became clear.
The agency would anchor the brand in two out there icons, one being Sunny and the other being Stony. These icons would represent all of the above discussed elements and live across all aspects of the brand.
It developed a colour scheme drawn from super sweet sunsets (like the ones found on Salt Spring Island, where Good Buds comes from) and super stoned eyes (like the ones found on anyone that enjoys some Good Buds product). These colours and these icons would really stand out from the field, and still do. And, to further dimensionalize the brand and the design system, the shop developed a brand positioning that was equally unique.
Good Buds would stand “for the chronic” both chronic strains and chronic individuals. And with that, we extended the design system into the trippy side of things, distorting askew imagery and shifting perceptions, while always maintaining a slice of sunny in the mix.
IMPACT
While Good Buds is one of the most consistently high ranked brands on both Leafly and Lift & Co., it’s difficult to detach those rankings from their incredible product. And so beyond that, most of the impact we have observed has been that even after a year since launch, the brand still truly stands out.